Thomas Phillips

5133 Bocaw Pl. · San Diego, CA 92115 · (619) 964-6678 · [email protected]

10+ years experience in the digital space distinguished by awards and numerous successful website deployments producing marked business growth. I've managed multiple enterprise websites including content, configuration of analytics dashboards and delivered detailed reports with actionable data. I am able to manage and deliver projects on time, on budget and I’m a multifaceted team player.

What others say about me

"He has long been a bedrock of dependability for his team, as someone you can count on. This past summer he demonstrated a willingness to step out of his comfort zone and learn new skills by taking on advanced project management responsibilities for a new website launch in support of one of SHP's largest customers -- CalPERS. He managed the project schedule, staying on top of deadlines; coordinated with multiple internal and external stakeholders; conducted our first site usability survey; and kept project costs in line. All was done with a positive attitude and perseverance. He is truly awesome and would be an asset to any team." — Yolanda Hunt-Boes, Manager of Digital Marketing at Sharp Health Plan


Digital Producer

Sharp Health Plan

At Sharp Health Plan, I played a key role in scoping and executing deployments of highly regulated websites serving over 120,000 members.

  • Using Sitefinity, I was responsible for day to day content management for all 3 of Sharp Health Plan’s enterprise websites using SEO best practices.
  • Design and assemble pages using video, graphics, widgets and copy.
  • Responsible for gathering business requirements from internal clients, scoping, and project execution.
  • Coding and deployment of marketing emails.
  • Responsible for monthly and quarterly analytics reports measuring business KPIs.
  • Track and report on digital marketing spend.
  • Management of multiple digital agencies for web development, SEM, and localization.
March 2013 - December 2019

Website manager, Senior Graphic Designer

Adventure 16

Adventure 16 is an outdoor retailer similar to REI. I had a unique position that was a blend of web manager and graphic designer. I created content and grapics while maintaing the corporate website.

  • Website manager, content management, creation and deployment of e-mail campaigns, monitoring and management of social media feeds.
  • Design artwork for website, brochures, rack card holders, storefront signage, rooftop and in-store banners.
  • Management of design jobs including communication with purchasing and administrative departments, commercial print estimates and time line adherence.
May 2011 - May 2013

Designer for web and print

Phillips Creative

In 2017, after 7 years at my first design job in San Diego, I had the opportunity to begin my own freelance design practice. It was a great experience that taught me how to be a self starter and do everything from balancing the books to designing websites and magazines. It was during this time that I taught myself HTML/CSS and began to work with WordPress as a CMS.

  • Design and development of websites, creation of advertising collateral, and magazines cover to cover.
  • Direct client interaction including strategy planning, design direction, proposal development, project presentation and one-on-one software tutoring for content management systems.
  • Manage multiple clients and projects, day to day operations, and business development.
September 2007 - June 2011


Art Institute of California, San Diego

Bachelor of Arts in Advertising

GPA: 3.9

June 2000

Northwestern University

Content strategy for professionals – egaging audiences for your organization.

Coursera Certificate of Completion

November 2015 - December 2016


Programming Languages & Tools
  • Sitefinity and Wordpress CMS expertise including template and widget management and editing
  • Email and marketing automation software including Constant Contact and Workfront
  • Concrete5 CMS experience
  • Siteimprove for content management and governance
  • Google Analytics and Google Tag Manager dashboard configuration, reporting and analysis
  • Front end coding
  • Crazy Egg heatmapping and UI testing
  • Domain and SSL certificate management
  • Profecient in the Adobe Creative Cloud suite of applications (Photoshop, InDesign, Illustrator)
  • Sprout Social for monitoring, reporting and analysis of social media campaigns
  • Vendor and internal client management
  • Cross Browser Testing & Debugging
  • Cross Functional Teams using Basecamp and Jira


Apart from being a content and CMS manager, I enjoy most of my time being outdoors. I am an avid hiker and backpacker. I have hiked many of the high passes of the Eastern High Sierra and have canoed down the Green River in Utah, to the confluence of the Colorado River. The canoe expedition was one of the high points of my life.

When forced indoors, I am watching Quentin Tarantino movies, cooking or gaming with my son who is 5 years old.

Awards & Certifications

  • Winner of the Sharp Health Plan, Business Development, "Pure Awesome Award"
  • Sharp C.O.R.E award for business development growth
  • Lean Six Sigma White Belt
  • Content Strategy for Professionals - Engaging Audiences for your Organization
  • Vue.js 2 Crash Course